Our Mission

A Message from the Founders
Atlas Sportswear was born in our second year at Oxford Brookes. It didn’t start in a classroom or a business incubator — it started in the gym. Surrounded by students training hard and showing up every day, we realised none of the brands they wore reflected their mindset.

As student-athletes ourselves, we wanted something more — something that stood for resilience, ambition, and the grind that defines student life. So we built it.

Our mission is simple: to craft gymwear that feels as good as it looks, speaks to who you are, and builds a sense of community. Whether you’re repping your uni, chasing PBs, or just showing up every day — Atlas is with you.

Built by students, for students — for those who carry the world.

With purpose,
Leonardo & Jayden
Co-Founders, Atlas Sportswear